Schema Markup Generator

Structured data is how you explain your page to search engines in their own language. Done well, it makes your content eligible for rich results — star ratings, FAQ dropdowns, price displays and how-to steps right inside the search page — which can lift click-through rates noticeably. The format, JSON-LD, is unforgiving of small errors, so hand-writing it is risky. This generator covers the types most sites need: Article, FAQ, Product, Local Business, How-To and WebSite. Answer the plain-English fields for the type you choose and it emits clean, valid JSON-LD wrapped in the correct script tag, ready to paste into your page or hand to your developer.

Quick Answer: Pick a schema type, complete its fields, and the generator outputs valid JSON-LD structured data you can copy straight into your page.

Free Online Tool

Choose a type, answer its fields, take the JSON-LD.

Schema type

Your JSON-LD

How to Use the Schema Markup Generator

Select the schema type that matches your page: Article, FAQ Page, Product, Local Business, How-To or WebSite.
Fill in the fields that appear — required ones are the details search engines need most.
For FAQ and How-To, add each question or step using one per line in the format shown.
Press Generate Schema and inspect the JSON-LD produced.
Copy it into your page (in the head or before the closing body tag) and validate with a rich-results test.

Key Features

Six high-value schema types covering most content and business pages.
Dynamic fields per type, so you only answer relevant questions.
Bulk entry for FAQ questions and How-To steps, one per line.
Output is standards-shaped JSON-LD in a ready-to-paste script block.
Everything is generated locally — your unpublished data stays in your browser.

Best Practices and Tips

Only mark up content that is actually visible on the page; hidden or misleading structured data can earn a manual penalty.
For products, keep price and availability in the schema in step with the page whenever they change.
FAQ schema works best with genuine questions your visitors ask, written in their words.
After adding schema, test the live URL in Google's Rich Results Test to confirm eligibility and catch warnings.
Start with the pages that earn the most traffic; schema on a handful of key pages beats sloppy sitewide markup.

Common Mistakes to Avoid

Marking up a page as a Product with reviews it does not have, or inventing ratings to chase stars.
Adding FAQ schema and then hiding the questions on the page — visible content and markup must match.
Copying schema from a competitor and forgetting their business name or prices are still in the fields.
Assuming schema guarantees rich results; it makes you eligible, but Google decides when to show them.

Frequently Asked Questions

What is JSON-LD and why use it?

JSON-LD is the structured-data format Google recommends: a small script block that states facts about your page (this is an article, by this author, published on this date) in a machine-readable vocabulary from Schema.org. It is easier to maintain than embedding attributes throughout your HTML.

Does schema improve my rankings directly?

Structured data is not a ranking boost by itself, but it can win rich results — extra visual elements in the search listing that attract more clicks. More qualified clicks on the same ranking is a real, measurable win.

Where on the page should the script go?

Anywhere in the HTML works technically; most people place JSON-LD in the head or just before the closing body tag. In WordPress, SEO plugins and code-snippet tools provide a dedicated place so the theme never overwrites it.

How do I check that my schema is valid?

Paste your URL or the code snippet into Google's Rich Results Test or the Schema.org validator. Both highlight errors (which block eligibility) and warnings (which merely reduce completeness).

Can I put two schema types on one page?

Yes — a product page might carry both Product and FAQ schema. In JSON-LD you can use an @graph array to combine them cleanly, or add two separate script blocks; both approaches are accepted.